CRAFTING SOCIAL MEDIA CONTENT THAT SELLS OFFERS: 5 STRATEGIES FOR COACHES, CONSULTANTS, AND CREATORS

tgmediaportfolio
Jun 16
4 min read

In today’s digital landscape, social media is one of the most powerful tools for coaches, consultants, and creators to build their personal brands, attract clients, and drive conversions. However, to turn followers into paying clients, the social media content must be engaging, strategic, and purposeful.

Here, we will look at five effective social media strategies that can help fuel real client conversions.

1. THE POWER OF STORYTELLING: CONNECTING WITH YOUR AUDIENCE

Storytelling builds an emotional connection with your audience. Headstream notes that 55% of people are more likely to buy from a brand if they feel connected to the brand’s story. By sharing relatable stories – whether personal experiences, client success stories, or behind-the-scenes content – you humanize your brand and make it easier for your audience to trust you.

For example, a coach can share a personal story about how they overcame challenges in their journey, aligning it with the struggles of their target audiences. A consultant might highlight case studies where their services led to tangible results. Creators, on the other hand, can document their creative process, struggles, and triumphs.

Pro Tip: Use the “problem-solution” storytelling technique to show how you can solve your audience’s pain points. For instance, a fitness coach might share how they helped a client overcome a motivational plateau, demonstrating their expertise and providing social proof.

2. CLEAR CALLS-TO-ACTION (CTAs): DIRECTING YOUR AUDIENCE TOWARDS ACTION

A strong call-to-action (CTA) is crucial in driving conversions. Whether you are asking followers to sign up for a webinar, download a free guide, or book a consultation, CTAs guide your audience towards taking the next step in their journey.

According to CoSchedule, content with a clear CTA can increase conversions by up to 3x. But it is not just about being direct; the CTA should feel natural and value-driven. Instead of simply saying “Sign up,” frame the CTA as a solution to the audience’s problem, e.g., “Ready to break through your mental roadblock? Let’s chat.”

Pro Tip: Use action-oriented language and create urgency or exclusivity. Phrases like “Limited spots available” or “Unlock your potential today” can encourage more immediate action.

3. AUDIENCE ENGAGEMENT: BUILDING RELATIONSHIPS THAT LEAD TO CONVERSIONS

Engaging with your audience directly is an essential part of the conversion process. A Sprout Social study found that 70% of consumers are more likely to purchase from a brand they engage with on social media. Responding to comments, engaging in conversations, and participating in group discussions (e.g., Facebook groups, LinkedIn forums), help you build trust and loyalty.

To engage with your audience, ask questions that spark conversation. For example, a consultant might ask, “What’s your biggest challenge in scaling your business?”. This encourages interaction and allows you to understand their pain points, which you can then address in your content or services.

Pro Tip: Use Instagram Stories, LinkedIn polls, or Twitter threads to run quick surveys or ask your audience for feedback. This keeps them engaged with your content, as they feel more included in your process, which further builds trust for your brand.

4. CONSISTENCY AND VALUE: STAY TOP OF MIND

Posting consistently and delivering value help maintain momentum, as your brand stays on top of your audience’s mind. Content that educates, entertains, or solves a problem is more likely to be shared, enabling your content to reach a wider audience.

An online creator might post weekly tutorials or share Pro Tips about improving productivity. A coach could share daily motivation and insights to help their audience achieve their goals. Consistent, value-driven content increases brand awareness and, eventually, conversions.

Pro Tip: Create a content calendar to maintain consistency and balance your content types –educational, promotional, behind-the-scenes, and user-generated content.

5. LEVERAGE SOCIAL PROOF: BUILD TRUST AND CREDIBILITY

Social proof is a powerful tool in persuading potential clients to take action. Nielsen found that 92% of consumers trust recommendations from people they know, and 70% trust online reviews.

By sharing testimonials, case studies, and client success stories, you provide social validation that your service or product works. This can be particularly useful for coaches, consultants, and creators, as their services often require a personal connection and trust-building.

Social proof can cover a client testimonial about how their coach’s strategic advice helped them grow their business. A fitness coach might share before-and-after client transformation stories that demonstrate their expertise and effectiveness.

Pro Tip: Ask satisfied clients for testimonials and incorporate them in your social media posts. Use visuals like before-and-after photos or video testimonials to make them more impactful.

Conclusion

Crafting social media content that converts requires a strategic approach. By incorporating storytelling, using clear CTAs, engaging with your audience, delivering consistent value, and leveraging social proof, you will be well on your way to building relationships that drive conversions. Remember, the goal is not just to get LIKES and comments, but to inspire your followers to take the next step on their transformational journeys and become your paying clients.

References:

Headstream. The Power of Storytelling in Branding, 2016.
https://headstream.com/the-power-of-storytelling-in-branding/
CoSchedule. The Ultimate Guide to Calls to Action, 2020. https://coschedule.com/blog/call-to-action/
Sprout Social. Sprout Social Index, Edition XIX, 2021. https://sproutsocial.com/insights/data/social-media-engagement/
Nielsen. Global Trust in Advertising and Brand Messages, 2015. https://www.nielsen.com/us/en/insights/article/2015/trust-in-advertising-2015-global-consumer-survey/

Comments